Who I work with.
Whether a company has existed for generations or is founded tomorrow, the questions are often similar. The answers are not.
Five fields, one standard.
Established companies
What already exists is sharpened, realigned and made visible. Positioning, brand leadership and business model from a single source.
Typical questions: What do we still stand for? Where are we losing value? How do we address the client who is willing to pay more?
Companies in the making
From idea to viable structure. Brand, model and market are built so they can grow.
Typical questions: What is the company called and why? Which client first? What is built before revenue, and what after?
New business units
Growth from what exists, without diluting the substance. A new branch that belongs to the trunk.
Typical questions: Does the new unit fit the brand or does it need its own? Which resources does it share and which not? How is it led?
From product to premium product
My experience in the luxury service market and with high-end products shows that every simple product carries a story. Told well, it creates value and meaning.
Origin, craft, attitude. The story is not invented but uncovered and translated into language, design and experience.
Education
Passing on knowledge is part of business development for me. As faculty in the Executive Master programme at Glion Institute of Higher Education I teach branding, marketing, entrepreneurship and digital transformation.
For companies: workshops and sparring sessions for leadership teams who want to develop their business themselves.
FROM STRATEGIC ASSESSMENT TO EXECUTION
I do not work alone. Team members and partners support my work as a business development expert and deliver alongside me. The team grows with the task.
ANALYSIS
Assess the market, customers, offering and current position. This reveals where the real potential lies and what matters next.
- Analyse the market, competition and customer needs
- Review the offering, positioning and business model
- Identify strengths, bottlenecks and growth opportunities
Direction and Planning
Sharpen the positioning, set priorities and create a concrete plan for the next stage of development.
- Refine target audiences and the value proposition
- Develop business and marketing strategies
- Define goals, priorities and an implementation plan
Building and Execution
Develop new offerings or business areas, strengthen existing ones and actively support their implementation.
- Build new offerings and business units
- Deliver marketing, communications and sales initiatives
- Establish processes and support teams through implementation
Not sure where to begin?
That is the best moment for a first conversation. Without obligation, with full attention.